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San Diego, CA, April 30, 2019 (GLOBE NEWSWIRE) -- Cali, the omnichannel leader in eco-minded flooring and decking, is launching a premium line-up of hardwood flooring. The Meritage Collection comprises eight engineered styles defined by exquisitely crafted beauty and visual character. The collection features European white oak responsibly sourced from Lacey Act compliant forests layered 4mm thick over a sustainable and stabilizing acacia base -- Green to the Core. This stratified construction allows planks to be cut longer and wider -- 86 inches by 9½ inches -- giving rooms a more expansive look and feel. The engineered design also enables each oak tree to yield four times as much flooring.
WATCH VIDEO: See more of the Meritage Collection
In the wine world, a Meritage is a French Bordeaux style blend made in California. Similarly, this flooring collection sources high end oak from European forests, and infuses it with an environmentally-friendly California character.
“Meritage represents Cali venturing into the upper echelons of luxury hardwood flooring, but with a price point that really rocks the boat,” says Cali President and CEO, Doug Jackson. “It’s a duality we’re able to achieve thanks to an extremely agile go-to-market strategy and a commitment to innovation.”
Meritage planks are live sawn, a luxury cutting technique that best captures the wood’s trailing knots and other visual intricacies. European oak is particularly well-suited to treatments like staining and fuming, aimed at drawing out additional colors and wood grain details. Both techniques interact with the wood’s natural tannins to give planks a more weathered, rustic character. The Meritage Collection’s eight styles range from textured taupes like Sauvignon, Mendocino, and Carmel Valley, to the deeper ash of Vineyard, and the full-bodied richness of Syrah.
Meritage flooring is wire brushed, tongue-and-groove milled and shielded by seven coats of a safe-for-the-home aluminum oxide finish. Each plank measures ⅗ inches thick and can be glued down or nailed with a glue assist. The collection is backed by a 50 year residential warranty and a 15 year commercial warranty.
The new collection is available for purchase at CaliBamboo.com and from a select network of flooring dealers across the country.
Cali’s mission is to make a difference today for a more sustainable future tomorrow. Based in San Diego, California, the omnichannel home improvement platform develops and supplies flooring, decking, and other high quality products that offer beautiful, eco-minded alternatives to traditional materials. Cali provides an ever-expanding range of collections including bamboo, European oak, eucalyptus, luxury vinyl, and engineered flooring, composite decking, fencing, and plywood -- all while delivering the industry’s best customer experience. Founded in 2004 and recognized as an Inc. 5000 Fastest Growing Company for 10 consecutive years, Cali models how individuals, businesses, and communities can implement modern design along with structural strength and environmental integrity. Products are available directly from Cali Bamboo or through Lowe’s, Petco, True Value, Ace Hardware, and top building materials dealers across the country.
Laura Nieto Cali Bamboo 8887882254 firstname.lastname@example.org